Fresh Fare Farms

This multi-channel advertising campaign for Fresh Fare Farms was created to promote a Hunger Action Month initiative that pairs meal kit subscriptions with community food bank donations. The campaign includes a full-bleed magazine ad, an animated digital ad, and a seamless social media carousel, all unified through consistent typography, color, and imagery. The design emphasizes freshness, accessibility, and sustainability by using warm, natural colors, diverse lifestyle photography, and clear calls to action. Each deliverable was adapted to its platform while maintaining brand consistency and reinforcing the message that choosing Fresh Fare Farms supports both local agriculture and food security.

Campaign Assets

Top view of a wooden table with freshly chopped vegetables, herbs, and various food ingredients.
Mood Board
Promotional image for Fresh Fare Farms highlighting community benefits and sustainable meal sourcing.
Magazine Ad
Banner promoting Fresh Fare Farms, featuring fresh produce, the slogan 'Local. Sustainable. FRESH.', and icons representing sustainability and delivery.
Animated Display Ad
Promotional materials for Fresh Fare Farms featuring diverse fresh produce and community meal preparation.
Social Media Carousel Ad

Stakeholder Presentation & Design Rationale

Accessibility