This integrated digital campaign was created for Get LIT Festival of Books to increase event registrations and awareness across multiple digital touchpoints. The project included a cohesive set of branded assets, including a landing page, display ads, social media graphics, and an email blast, all designed to work together visually and strategically. Guided by audience personas and campaign goals, the designs use consistent typography, color, imagery, and clear calls to action to promote festival programming and highlight the early registration incentive. Together, the assets demonstrate my ability to translate a design brief into a unified, multi channel campaign that balances visual storytelling, brand consistency, and user focused communication.
Campaign Assets
Get LIT Festival of Books is a volunteer-run literary festival created to celebrate local authors, promote literacy, and foster community engagement. The campaign goal was to increase attendance for the festival’s third year by expanding reach beyond its existing social media audience. The integrated digital campaign emphasized early registration, highlighted festival programming, and promoted a sponsor-supported raffle incentive to drive conversions.